Digital Content Producer

Washington, DC
United States


Job Description

Digital Content Producer

The Digital Content Producer plays a major role in the day-to-day execution of NBC4 Washington DC’s digital news strategy, working with other local digital staff to ensure the offering is consistently up-to-the-minute, differentiated, impactful and relevant to a new generation of local users. The role combines acute attention to detail, rapid response, editorial judgment and flair, and consistent day-to-day execution and project-management responsibilities within a 24/7 newsgathering operation. Responsibilities include:

· Gather, edit, package and publish local news content – focusing on News, Weather and Traffic – to the station’s digital platforms

· Write text articles, publish video clips and edit image galleries according to the local editorial “voice”

· Program key related index pages for editorial impact, audience appeal and timeliness

· Manage and promote livestreams for digital-first programming and live news

· Ensure video offerings are updated frequently across all digital platforms

· Gather and package relevant content around key stories from a range of external sources, feeds and content types

· Execute all publishing workflows for video, images and text including publishing to social media platforms

· Enforce editorial style guides, standards and practices

· Participate in efforts to hit aggressive daily benchmarks for the volume and frequency of local content publication

· Work with corporate editorial staff and editors in other local markets to share stories and resources across all NBC websites

· Assist in identifying freelance contributors and managing of content partnerships

Basic Qualifications

· Minimum 3 years’ experience working in print, online or television news in a medium to large sized market

· Experience working with social media, marketing products using social networking sites or creating content that lives on such sites

· Experience working with content management systems

· Bachelor’s degree in Journalism or equivalent work experience

· Must have unrestricted work authorization to work in the United States

· Must be at least 18 years of age

· Must be available to weekends, evenings and holidays as required

Desired Qualifications

  • Excellent news instincts combined with the ability to write succinctly and with flair
  • Ability to work on decisively on multiple tasks and stories simultaneously in a fast paced environment
  • Ability to react to breaking news, updating the news as stories evolve and writing intros and leads to video online content
  • Ability to create short videos for Digital audiences for use on the station’s digital platforms and social media
  • Ability to work in a team and across all departments ensuring digital formats that are accurate without typos or errors
  • Demonstrated knowledge of AP Style writing and guidelines
  • Proficient in Social Media platforms, such as Twitter, Facebook, Instagram, TikTok, etc.
  • Proficient with Adobe Creative Suite
  • Experience using data visualization formats such as storytelling tools a plus
  • Experience with WordPress, Dalet, Social Flow, WildMoka a plus
  • Detail oriented
  • Spanish language skills a plus
Morgan Hoisington

United States

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