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Sr. Creative Copywriter
1201 Wilson Blvd
Arlington, VA 22209
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Gartner Digital Markets is a business unit within Gartner. Our mission is to help small businesses make the right technology decisions and find the tools they need to grow, optimize, and become more effective at what they do.
The business is comprised of three leading brands—Capterra, Software Advice, and GetApp.
For candidates interested in taking their next career step in the technology space, Gartner Digital Markets offers the fast pace and excitement of working for a startup, the stability and resources of a large, established organization, and the opportunity to be on the front lines of innovation in an industry that is always growing and transforming.
We’re looking for a senior copywriter to join our Brand Creative team.
Specifically, we’re seeking expertise with extensive brand and marketing experience, passion for ideas regardless of the channel, and a knack for all things digital. You’ll play a key role in conceptualizing, writing, and editing brand content to craft messaging that is consistent across all platforms.
We need someone as committed to teamwork as they are to their copy.
Someone who cares about the customer journey and the vendor experience and will, most importantly, strive to make it better.
What You Will do:
◾Bring our brands to life by being a storyteller to engage key audiences
◾Work collaboratively with the Creative Director and other leaders to develop and execute key concepts and copy direction for key initiatives
◾Influence buyers by delivering clear messages across all channels
◾Translate our brand strategy and project creative briefs into compelling, branded copy
◾Work closely with designers to ensure copy and visual design work together
◾Work closely with our Brand team to further define and develop our brand messaging framework and guidelines
◾Creates innovative solutions to support Marketing, Sales and communication strategies
◾Works as thought-leader and brand storyteller, bringing refreshing ideas for projects of all sizes
◾Utilize talents with core focus on writing and content creation for digital, social and web content
◾Maintain current knowledge of marketing strategies and trends
◾Understands, embraces and evolves each unique Brand voice with consistency
◾Write display copy (advertising headlines, marketing copy) and provide guidance for long-format materials (email campaigns)
◾Keeps commitments by delivering exceptional work on-time
What You Will Need:
◾At least 10 years relevant work experience with demonstrated success. (Agency or in-house experience preferred in tech industry)
◾High level of creativity and understanding of marketing content strategies
◾Proven ability to craft copy that embodies and elevates a brand for consumers of both products and services
◾Strong writing and editing experience, particularly for digital, print and video
◾Clear understanding of tone and ability to adapt writing style based on message and audience
◾Expertise in brand voice and brand editorial guidelines
◾Demonstrated ability to collaborate with other creative functions (and processes), across departments/stakeholders
◾Strong messaging and conceptual skills
◾Ability to prioritize and oversee multiple projects while meeting deadlines
◾Exceptional attention to detail and excellent proofreading skills
◾Keen team player and self sufficient multi-tasker – full of original approaches and innovative ideas
◾Ability to maintain a positive attitude and performance when faced with changing priorities and variables
What We Offer:
◾Limitless growth and learning opportunities.
◾A collaborative and positive culture — Your team will be as smart and driven as you
◾Outstanding compensation — Plus competitive benefits and generous time off
◾A chance to make an impact — Your work will contribute directly to our strategy
Job Requisition ID:23703
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1201 Wilson Blvd
Arlington VA 22209
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