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Marketing Manager, Bulletin Healthcare/ Bulletin Media & Healthcare Reston, Virginia
Reston, VA 20190
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BulletinHealthcare is seeking a Marketing Manager to support the marketing and advertising sales team.
As a member of this fast-moving, hard-charging group, the ideal candidate will be a self-starter and will have innovative ideas, approaches, and solutions to a variety of B2B marketing challenges.
Importantly, the candidate will have the self-confidence to propose an idea and defend it to their colleagues.
More importantly, the successful candidate will be intellectually curious and motivated to help the company expand rapidly.
The candidate will have excellent written and verbal communication skills, and a natural aptitude for telling highly polished, on-brand stories through engaging content.
The ideal individual will be comfortable in both brand evangelist and brand steward roles.
Additionally, the candidate will be comfortable tactically executing on an existing marketing plan (AdWords optimization, SEO optimization, email marketing, etc.), while advising the director of marketing on overall marketing strategy based on data/results.
As an accomplished tactician, the candidate will support the day-to-day needs of our marketing engine, focused heavily on content creation and execution, as well as proposal management and review.
This position reports directly to the Director of Marketing.
Compensation and benefits are competitive.
Work with the Director of Marketing on tactical execution of marketing campaigns.
Create B2B-appropriate marketing content designed to engage BulletinHealthcare’s primary marketing audience: pharmaceutical, medical device, health system, health tech and other healthcare marketers.
Monitor and optimize BulletinHealthcare’s Google AdWords SEM campaign.
Shape and execute BulletinHealthcare’s email marketing campaigns.
Monitor and nurture B2B leads through the sales funnel with the right content at the right time.
Support the advertising sales team with a variety of ad hoc reports.
Other responsibilities as assigned.
Bachelor’s degree in marketing, business, or related field
2-3 years’ experience in a marketing role (pharmaceutical or healthcare focus a plus; B2B focus a plus)
Excel/PowerPoint/other Office Suite programs
Demonstrated ability to create engaging, on-brand marketing content
Proven ability to learn quickly, meet deadlines, and manage competing priorities
Excellent oral and written communication skills
Experience creating Salesforce reports; proficiency in Salesforce
Experience performing quantitative/data analysis
Expertise in SQL, R, Python, or a similar statistical analysis platform preferred but not required
BulletinHealthcare, a Cision® company, is a healthcare provider-focused digital publisher. We’ve partnered with 33 professional medical associations and societies to deliver daily email news briefings to the associations’ members – 1 million physicians, dentists and other HCPs.
BulletinHealthcare employs a team of highly trained analysts, who – using proprietary search and publishing technology – analyze, summarize, and compile news content relevant to healthcare providers into a briefing that provides our physician readers with all the information they need to start their day.
Our briefings offer a high-performance daily advertising solution for HCP-focused healthcare marketers. Our clients include top pharmaceutical companies, medical device firms, and more than 100 other healthcare brands.
130 E. Randolph St 7th Floor
Chicago VA 60601
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